Case Study

About Journeys With Purpose

Journeys With Purpose was born from a simple idea: That travel can be a powerful force for good. We wanted to create trips that don’t just show people the world, but help protect it too. Our journeys connect travellers with inspiring conservationists, local communities, and wild places, offering experiences that are both life-changing and impactful. What started as a passion project has grown into a business dedicated to creating meaningful adventures that give back to the planet.

The Challenge

For a specialist travel company like Journeys With Purpose, having the right tools is essential and a software that is tailored to their needs is paramount.

Before Spark, one of the biggest challenges JWP faced was working across multiple, disconnected systems that took up time and had a high risk of error.

“We were managing availability, pricing updates, and client communications separately - often using spreadsheets, PDFs, and manual emails to keep everything aligned. Whenever a client requested a change or an itinerary needed to be updated, we’d have to go back and forth between different systems to make sure everything matched up.”

— Natalia Sánchez, Head of Marketing

Whilst growing the company, the team realised they needed a more integrated approach that could adapt to their needs and keep everyone on the same page. The key requirements were:

Keep information organised and consistent across different platforms
Reduce time spent on itinerary updates and version control
Improve collaboration across the team
Connect tools and systems seamlessly

The Solution: Journeys With Purpose x Spark

After evaluating their needs, Journeys With Purpose implemented a carefully selected set of digital tools, creating an integrated digital ecosystem that improves both customer experience and internal efficiency.

An example itinerary created by Journeys With Purpose, built in Spark.

• Optimal Brand Presence

Through a shared understanding of the importance of high-quality and stunning itineraries, Spark provides Journeys With Purpose all the tools they need to deliver incredible experiences right away.

Since onboarding with Spark, the team has developed “a smoother, more engaging experience for clients, who love receiving beautifully presented itineraries they can interact with”.

• ***Integrated Approach***

The API integrations on Spark enable every part of the sales process to come together seamlessly – from initial enquiry to trip confirmation and post trip follow up. Integrating with travel apps, payment service providers and accountancy software means Spark acts as a central hub for Journeys With Purpose to combine all the tools required to deliver outstanding customer experiences.

• Improved Efficiency

Reducing the need for double data entry and the risk of errors, Spark is enabling Journeys With Purpose to make changes to itineraries and instantly reflect them in proposals, calendars, and client-facing materials.

“Spark has completely streamlined how we work. What used to take hours of back-and-forth now happens in minutes.”

• Workflow Management

Spark is keeping the whole team on the same page with smart features like task assignment, progress tracking and critical reminders – ensuring that nothing goes a miss and reducing friction.

“Everything - from proposals and itineraries to updates and collaboration - lives in one place.”