PRIVACY POLICY

Spark (“Spark,” “we,” “us” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website or contact us via our webform.

What Data We Collect

We collect two types of personal data:

a. Automatically Collected Data (Analytics)

When you visit our website, we may automatically collect the following information:

  • Your IP address

  • Browser type and version

  • Device type and operating system

  • Referring URLs (web pages you visited before)

  • Pages visited on our site

  • Clicks, scrolling behavior, and time spent on pages

  • Timestamps and session duration

This data is collected using analytics tools provided by Squarespace, our hosting and analytics provider.

b. Data You Provide (Webform Submission)

When you fill out our online contact form, we collect the information you voluntarily provide, which may include:

Your name, your company name, your email address and the nature of your inquiry

We only use this information to respond to your request and provide the information you have asked for.


How We Use Your Data

We use your personal data for the following purposes:

  • To respond to inquiries submitted via our webform

  • To analyse website usage and improve site functionality via Squarespace and Google Analytics

  • To send occasional newsletters or service-related updates via Mailchimp (only if you’ve opted in)

Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases to process your personal data:

  • Consent for webform submissions and non-essential cookies

  • Legitimate interests for analytics to improve website performance

  • Legal obligation if required to share data by law

Cookies Policy

This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. 

a. Essential Cookies

These are required to securely deliver our website and are always active. They are used by Squarespace, our hosting provider to securely serve this website to you. 

b. Analytics Cookies

This website uses analytics and performance cookies (via Squarespace) to view site traffic, activity, and other data. Spark uses this information in order to better understand how visitors are interacting with our website in order to be able to present you with the most relevant information. These cookies are only activated after you give consent via our cookie banner.

You can manage or withdraw your consent at any time by adjusting your browser settings or revisiting our cookie preferences banner.

Sharing Your Data

We do not sell or rent your personal data.

We may share your data with trusted third-party service providers only for the purposes described above, such as:

  • Squarespace (website hosting and analytics)

  • Google (analytics)

  • Mailchimp (newsletters)

Some of these providers may store data outside the UK. Where applicable, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions, to protect your data.

If you wish to update or change any of the information you have provided us with please contact us with your updated details and requirements.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Please review this policy periodically.